Welcome to Fix Media Design

meambarcelona

Barcelona’s European Museum of Modern Art. © FT 2014

What is design?

Is it creativity? Is it artistic talent? Is it an ability to draw very well?

Can a designer draw or paint?

Can a painter design?

Why do people say, “I appreciate what Picasso did, but I wouldn’t want it on my wall”?
Or, “I don’t know much about art but I know what I like!”
Or even, “My five-year-old could do that!”

Why?

Can a food critic cook like a Michelin chef? Can a movie reviewer direct a classic film? Can a reader write well? Can an advanced driver design and build a car?

The answer is most likely, “NO!”

Because using or experiencing something is not the same as inventing it or creating it.

Inventor

User

Designer

Buyer

Artist

Viewer

Creator

Critic

Writer

Reader

Simply being able to wield a spanner, a brush, a pen, a typewriter, or a camera doesn’t make us the thing we think we are – or that we should be.

It takes practice. And focus. And passion. And enthusiasm. And the knowledge that – even when we are aged and sitting on that rocking chair at the old age home – we will still be creating, designing, imagining in our every waking moment.

And finally, it takes a very thick skin to withstand the slings and arrows of “My kid could do that!”

Great. Betcha he could unblock your drains too…

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