…if you go chasing rabbits…

The easiest way down a rabbit hole is via a web browser – one that is loaded with Google and Chromed to the hilt.Down_the_Rabbit_Hole.png

One phrase, “Let me check something….” and your morning morphs into the afternoon, while 36 tabs do a route march across the top of your screen. Then pages start to act like a fly stuck in honey – slow and kludgy – but you persist, because you are in pursuit of that elusive something that flitted across your brain six hours ago.

The crunch is that you can’t quite remember what that ‘something’ was now.

Was it personal?

Was it business related?

Something to do with family?

Groceries, maybe?

An unpaid bill?

An invoice that has been forgotten?

Banking? Did I do the banking?

But now there are 36 Very Important Tabs left open, and you know you really must look at them, otherwise why did you open them in the first place?

And then one starts playing music – because, Google Ads.

Things get slower. The fly is well and truly mired now. But you can’t close the tabs! What if one is The Most Important Thing That You Looked At Today?

A quick glance at a few of the pages makes you realise that you’re also enmeshed in reams of clickbait. And most of that is simply repeated across multiple pages.

Durban Mom Beats Casino!
Problem being that Durban Mom is posed in front of a left-hand drive car with Texas plates.

Oprah Nears Tragic End!
Actually, the only end she’s near is the dirty end of a Photoshop effects brush that’s given her a black eye and more wrinkles than Karoo biltong.

And all this clickbait is recycling itself across more than half of the 36 tabs that are open.

The Web is a rabbit hole. It takes discipline not to get sucked into the darkness. One of my favourite uses for it is to learn something via YouTube, particularly as I am a Think–See–Do kind of person. But again, one YouTube video on how to cut out hair on a detailed background leads to another video on how to get a sketch effect in three simple steps.

Lost! I am Lost! In pursuit of Knowing….but absorbing very little.

Now. If you will excuse me, I have 36 tabs to close.

Think of the exposure!

Four words that score my heart like fingernails across a blackboard.

It is an unbelievably arrogant statement, as if the client is so important that his use of my services will draw crowds of eager customers, hellbent on paying me, while he actually didn’t.

It isn’t an uncommon practice: the current president of the US is known for evading payment by trying to flatter his hapless service providers.

The other side of this coin is when a client will try to evade payment by saying that the work is not what he or she asked for, and then will get Cousin Dorothy or Nephew Cecil to create a facsimile in MS Paint. When said client is busted for his or her duplicity they will deny that the new article looks anything like the three options provided by me. Most likely their excuse will consist, in large part, of “instead, we used my favourite font” – and I’m not offering any prizes for guessing what those might be.

One of my more amusing encounters was when a client complained about the squiggles on the image – my personal watermark – because it meant that they couldn’t use it on their site or paperwork. Gosh, pay me and I might just send you the watermark-free file, in high-res too! (Yeah, that blurry look you were getting is because I sent low-res files to stop your thieving ways.)

And finally, the client who pays no attention to email requests for payment. Or ignores WhatsApp messages and phone calls. I have a special level of hell for them: being outed on social media. The small-scale hashtag campaign to grab their attention – a reminder of their parsimonious ways.

Fix Media editing services information pack

FMD blog Editing Pic.jpg   Fix Media provides a cost-effective, fast-turnaround editing and writing service for startups and small businesses. We operate in the Garden Route as well as via the web, across South Africa, and the rest of the world.

Many SMEs and business owners are daunted by the time taken to write a comprehensive guide to their products and services, while others are unsure of just how simple and concise they actually can be in describing what they have to offer.

We can take your lists and corporate profiles, and turn them into eye-catching and engaging text that will work very well across various platforms – from your Facebook page to your website description.

A 100-word document from you can be edited for as little as R25!

And if you don’t have the time to write your own text for your brochure or company profile, we can work with a short, basic description (provided by you) and turn it into web-friendly and Google-compliant content that your web designer will be able to put straight onto the page!

So why not join those savvy business owners who use Fix Media to turn a story into a best-seller!


  • Content writing:   basic R2.00 per word
  • Content writing:   research R3.00 per word
  • Proofreading:         R20-R25 per A4 page
  • Editing
    • general R0.25 per word
    • fiction R0.20 per word
    • website R0.30 per word

Other services

If you have a thesis or an assignment that needs to be submitted for your college course or university degree, we can structure a package that will edit the document without changing the content.

If you have written a story or editorial piece that you wish to submit for publication to a magazine or online site, we can check it for grammar, spelling, and structure so that it has a good chance of  getting to that eagle-eyed submissions editor! Customised packages can be discussed, particularly if the piece is lengthy.

Terms and conditions: Editing work will only be accepted on payment of a 50% deposit once the length of the original piece has been seen. Final payment is due when the writing or editing is complete.

Here, there and everywhere

designers of the world .pngFix Media Design has relocated offices to the Garden Route!

This means we can bring our work ethic and skills to a wider audience while still retaining our contact with existing clients, both local and overseas.

The same care and creativity in design, the same attention to detail, the same precision in writing and editing, but with an added sprinkle of beautiful inspiration from one of the world’s most amazing places.

Fix Media’s training arm is also Going Big!

The Silver Surfer School of SA will be expanding its scope in assisting those who feel they have been left behind by technology and smart gadgets. Presentations, workshops, talks, and one-on-one instruction are all part of our service. The Garden Route is particularly important due to its mature population who still want to be in contact with friends and family across the world.


The space where Fix Media and the Silver Surfer School intersects is the area of Social Media Management. Small businesses or enterprises that do not have the time or the inclination to work on Facebook pages or Twitter accounts can employ Fix Media to manage those for a small retainer fee. All options are negotiable, from multiple promotions per week, to simply keeping a social media page up-to-date and fresh.

What’s more, if a business owner is not proficient or confident in writing promotional material for his or her social media page or website, then Fix Media can assist, making sure that the written word conveys the best and most beautiful aspects of that enterprise. Assistance in editing and proof-reading is also offered. We will clean up your grammar and give it that extra bit of spark that makes potential customers take note.

But wait, there’s more!

Fix Media – with decades of experience in SA’s top print media – can offer serious editorial visual content. Infographics, diagrams, charts, maps, logos, mastheads, photographic editing and correction (Photoshop). Every item is fully researched and checked. And, if needed, turn-around time can be expedited to comply with tight deadlines.

We’re happy to find a new home, and hope you’d like to join us in producing excellent content and compelling visuals!

Welcome to Fix Media Design


Barcelona’s European Museum of Modern Art. © FT 2014

What is design?

Is it creativity? Is it artistic talent? Is it an ability to draw very well?

Can a designer draw or paint?

Can a painter design?

Why do people say, “I appreciate what Picasso did, but I wouldn’t want it on my wall”?
Or, “I don’t know much about art but I know what I like!”
Or even, “My five-year-old could do that!”


Can a food critic cook like a Michelin chef? Can a movie reviewer direct a classic film? Can a reader write well? Can an advanced driver design and build a car?

The answer is most likely, “NO!”

Because using or experiencing something is not the same as inventing it or creating it.











Simply being able to wield a spanner, a brush, a pen, a typewriter, or a camera doesn’t make us the thing we think we are – or that we should be.

It takes practice. And focus. And passion. And enthusiasm. And the knowledge that – even when we are aged and sitting on that rocking chair at the old age home – we will still be creating, designing, imagining in our every waking moment.

And finally, it takes a very thick skin to withstand the slings and arrows of “My kid could do that!”

Great. Betcha he could unblock your drains too…